Heartland Analytics

Analytics leverages payment processing data that enables you to quickly validate marketing and advertising effectiveness by comparing new versus returning customers.

The Massachusetts Institute of Technology Sloan Management Review shows 67 percent of companies report gaining a competitive edge by using analytics.

Features:
Concise dashboard with metrics that are easy to understand and important to your business.
Breakdown of sales and visits by new versus returning customers.
Total visits, sales volume and average ticket metrics.
Benefits:
Increase in marketing effectiveness.
Reduce or eliminate wasteful promotions that don’t yield positive results.
Create a positive impact on sales.

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